281 billion. That’s the total number of business and consumer emails sent and received per day in 2018, according to The Radicati Group. That’s nearly 200,000 emails a minute — and over 3,000 emails per second.
And perhaps more than ever before, your subject line has got to shine.
To help you get a sense of exactly what that means in today’s modern and messy inbox, I’ve pulled together recent studies of the top 20 email subject lines that we couldn’t help but click.